About Studio inHaus: An Architectural Visualization Studio
Studio inHaus is an architectural visualization (archviz) studio producing photoreal renderings, animations, and immersive experiences. We’re known for producing luxury interiors and high-quality CGI people, and cohesive masterplan visualization. We operate as a brick-and-mortar studio in Chicago.
Yes, our clients use both terms. In practice, we’re a boutique studio focused on architectural visualization production (stills, animation, interactive and CGI people), with a marketing-aware approach. As a result, the visuals support leasing, hospitality, and brand storytelling—not just design documentation.
Our main studio is in Chicago, Illinois (USA) however, we work with clients nationwide and internationally via structured reviews, clear scopes, and dependable delivery.
We focus on luxury interiors and exteriors specifically, for hotels and resorts, residential, restaurants/lounges, gaming, and commercial projects often in phases like design development, investor decks, and pre-leasing marketing.
Common partners include:
• Real estate developers (marketing + leasing teams)
• Architecture and interior design firms
• Brand and campaign agencies that need CGI/film support
Ultimately, our core strength lies in high-end, process-driven design partnerships for clients seeking agency-level polish without the associated overhead or complexity. We serve as a strategic architectural visualization partner, operating at a level of fidelity where the natural output of the design process becomes marketing-ready visual content.
Evermore Resort, Orlando
Conrad Hilton, Orlando
Canopy Hilton, Chicago
The Embry, Chicago
Chief’s on Broadway, Nashville
Services and deliverables
As a full-service architectural visualization studio, we offer a range of premium deliverables.
Depending on scope, we deliver:
• Photoreal still images (interiors and exteriors)
• Animation (architectural and product/project dependent)
• CG people / entourage (including 3D/AI hybrid options)
• CG tours (quoted based on format and needs)
• Interactive experiential products. VR/AR.
• Masterplan Visualization
Yes. Many engagements include a “hero” exterior plus key interior amenity or lobby views for marketing.
Yes, luxury high-end hospitality interiors are a core specialty (materials, lighting, atmosphere, and camera language tuned for guest experience and brand).
Yes. We’re known for executing CG people in renderings, and we offer multiple approaches depending on budget, realism target, and usage.
It’s a premium option designed to increase realism while staying cost-efficient versus fully custom people pipelines. It’s commonly used in marketing imagery where human presence is important to “sell the lifestyle” of a space.
Yes, our still-image work is commonly structured into tiers so you can match output to purpose (approvals vs. marketing). Example tier logic:
Tier 1: Photoreal finish, custom FF&E, 3D/AI hybrid people
Tier 2: 3D people, stock assets, reduced material-level post
Tier 3: No people, standard environment lighting system
Yes. We typically align on references early (lighting mood, lens language, composition, styling density, and post approach), then execute consistently across the set.
Process, inputs, and timelines
Our process is designed to seamlessly integrate with your design development, which is essential for a high-end archviz studio.
The best inputs depend on phase, but typical starting materials include:
• Plans/elevations/sections (CAD, PDF, or BIM exports)
• Design intent + references (mood, precedent, brand cues)
• FF&E direction (or approval to develop it)
• Target use-case (entitlements vs. leasing vs. brand launch)
• Deadline + key review milestones
We’ll help you pick views that match the business objective:
• Design Development: clarity + decision support
• Investor / approvals: scale, program, and “why it wins”
• Pre-leasing marketing: hero moments + lifestyle + brand tone
Chicago, Illinois (USA). We work with clients nationwide and internationally via structured reviews, clear scopes, and dependable delivery.Timing depends on inputs, scope size, and how quickly approvals happen. As a rough planning approach:
• Stills: often produced in a staged workflow (blockout → lookdev → polish → final)
• Stills for Design Development: Build in additional time for multiple rounds of revisions in response to design updates. Also consider we may reframe or recompose select images for marketing efforts, this is a critical phase for alignment with your brand.
• Animation: typically requires early lock-in on content, pacing, and design decisions before final rendering. We may also need to produce drone footage, or other contextual elements.
Revisions and scope
We build revisions into the scope based on:
• the type of deliverable (stills vs. animation),
• the stage of the project (design still evolving vs. mostly locked),
• and our experience with similar client workflows.
Typical baseline: still images usually include 3 rounds of minor revisions.
For complex, highly customized design partnerships, revision volume can be higher. For example, on AJ Capital Partners projects (where every item is intentional and often custom), we’ve averaged ~15 revisions per image and we plan process and communication accordingly.
Minor revisions typically include:
• material tweaks, lighting balance, small styling swaps
• small camera adjustments (after a view is selected)
• signage/graphics updates
• minor entourage adjustments
Major changes typically include:
• meaningful design rework after approvals (layout, architecture, core FF&E direction)
• new camera angles not in scope
• significant model rebuilds due to new drawings
• scope expansion (additional rooms/views, new deliverable types)
If major changes occur, we’ll clearly price and schedule the change so there are no surprises.
Because revision volume is often predictable by project type and decision-making structure. If a project includes multiple stakeholders, brand approvals, or high customization, we plan a review cadence that supports that reality instead of forcing an unrealistic revision cap.
Pricing and budgeting
We use transparent, structured pricing for our architectural visualization services, based on deliverable type and complexity.
Ballpark still-image pricing (approximate):
• One-off standalone interior: ~$2,400–$4,500
• One-off standalone exterior: ~$2,400–$5,000
• Additional images (same space/environment): ~$1,200–$3,250
• Additional images (additional spaces): ~$1,800–$3,200
As a guide, 3D/AI hybrid people are listed at $800 per image.
Animation is typically scoped with:
• a minimum project baseline (listed as $10k minimum)
• plus a per-second rate that scales with complexity (examples shown at ~$200–$450/sec)
Yes, we offer an hourly rate for ad-hoc work. We can support agencies as needed on project based work and have developed strong agency to agency partnerships through this channel. Contact us for more information on rates and hourly support.
Yes. Many clients prefer a package ladder aligned to outcomes, for example:
• Design Development Pack: 2–3 stills (Tier 3) for approvals/investor decks
• Pre-Leasing Marketing Pack: hero exterior + key interiors (Tier 1), optional short animation
• Full Campaign Visualization: expanded still set + 30–60 sec animation + add-ons
Rights, usage, and logistics
Yes. If needed, we’ll align on confidentiality terms early and confirm what can/can’t be shown publicly.
Common delivery formats include high-resolution stills for web/print and standard video formats for animation. If you have a specific media plan (print sizes, OOH, social crops, etc.), we’ll align outputs accordingly. We can, and often do, upscale images using AI to deliver extreme image sizes, accommodating 30,000 pixel wide imagery in some cases.
Yes, many agencies bring us in when they need reliable CGI production that complements brand strategy and campaign creative.
Getting started
Send:
1. project overview + timeline
2. plans/drawings (even early)
3. target deliverables (stills, animation, people)
4. reference style and intended use (approvals vs marketing)
We’ll respond with a clear scope, schedule, and revision plan.
Use the Contact page to share your project details and files, and we’ll schedule a quick scoping call.
FAQs
About Studio inHaus: An Architectural Visualization Studio
Studio inHaus is an architectural visualization (archviz) studio producing photoreal renderings, animations, and immersive experiences. We’re known for producing luxury interiors and high-quality CGI people, and cohesive masterplan visualization. We operate as a brick-and-mortar studio in Chicago.
Yes, our clients use both terms. In practice, we’re a boutique studio focused on architectural visualization production (stills, animation, interactive and CGI people), with a marketing-aware approach. As a result, the visuals support leasing, hospitality, and brand storytelling—not just design documentation.
Our main studio is in Chicago, Illinois (USA) however, we work with clients nationwide and internationally via structured reviews, clear scopes, and dependable delivery.
We focus on luxury interiors and exteriors specifically, for hotels and resorts, residential, restaurants/lounges, gaming, and commercial projects often in phases like design development, investor decks, and pre-leasing marketing.
Common partners include:
• Real estate developers (marketing + leasing teams)
• Architecture and interior design firms
• Brand and campaign agencies that need CGI/film support
Ultimately, our core strength lies in high-end, process-driven design partnerships for clients seeking agency-level polish without the associated overhead or complexity. We serve as a strategic architectural visualization partner, operating at a level of fidelity where the natural output of the design process becomes marketing-ready visual content.
Evermore Resort, Orlando
Conrad Hilton, Orlando
Canopy Hilton, Chicago
The Embry, Chicago
Chief’s on Broadway, Nashville
Services and deliverables
As a full-service architectural visualization studio, we offer a range of premium deliverables.
Depending on scope, we deliver:
• Photoreal still images (interiors and exteriors)
• Animation (architectural and product/project dependent)
• CG people / entourage (including 3D/AI hybrid options)
• CG tours (quoted based on format and needs)
• Interactive experiential products. VR/AR.
• Masterplan Visualization
Yes. Many engagements include a “hero” exterior plus key interior amenity or lobby views for marketing.
Yes, luxury high-end hospitality interiors are a core specialty (materials, lighting, atmosphere, and camera language tuned for guest experience and brand).
Yes. We’re known for executing CG people in renderings, and we offer multiple approaches depending on budget, realism target, and usage.
It’s a premium option designed to increase realism while staying cost-efficient versus fully custom people pipelines. It’s commonly used in marketing imagery where human presence is important to “sell the lifestyle” of a space.
Yes, our still-image work is commonly structured into tiers so you can match output to purpose (approvals vs. marketing). Example tier logic:
Tier 1: Photoreal finish, custom FF&E, 3D/AI hybrid people
Tier 2: 3D people, stock assets, reduced material-level post
Tier 3: No people, standard environment lighting system
Yes. We typically align on references early (lighting mood, lens language, composition, styling density, and post approach), then execute consistently across the set.
Process, inputs, and timelines
Our process is designed to seamlessly integrate with your design development, which is essential for a high-end archviz studio.
The best inputs depend on phase, but typical starting materials include:
• Plans/elevations/sections (CAD, PDF, or BIM exports)
• Design intent + references (mood, precedent, brand cues)
• FF&E direction (or approval to develop it)
• Target use-case (entitlements vs. leasing vs. brand launch)
• Deadline + key review milestones
We’ll help you pick views that match the business objective:
• Design Development: clarity + decision support
• Investor / approvals: scale, program, and “why it wins”
• Pre-leasing marketing: hero moments + lifestyle + brand tone
Chicago, Illinois (USA). We work with clients nationwide and internationally via structured reviews, clear scopes, and dependable delivery.Timing depends on inputs, scope size, and how quickly approvals happen. As a rough planning approach:
• Stills: often produced in a staged workflow (blockout → lookdev → polish → final)
• Stills for Design Development: Build in additional time for multiple rounds of revisions in response to design updates. Also consider we may reframe or recompose select images for marketing efforts, this is a critical phase for alignment with your brand.
• Animation: typically requires early lock-in on content, pacing, and design decisions before final rendering. We may also need to produce drone footage, or other contextual elements.
Revisions and scope
We build revisions into the scope based on:
• the type of deliverable (stills vs. animation),
• the stage of the project (design still evolving vs. mostly locked),
• and our experience with similar client workflows.
Typical baseline: still images usually include 3 rounds of minor revisions.
For complex, highly customized design partnerships, revision volume can be higher. For example, on AJ Capital Partners projects (where every item is intentional and often custom), we’ve averaged ~15 revisions per image and we plan process and communication accordingly.
Minor revisions typically include:
• material tweaks, lighting balance, small styling swaps
• small camera adjustments (after a view is selected)
• signage/graphics updates
• minor entourage adjustments
Major changes typically include:
• meaningful design rework after approvals (layout, architecture, core FF&E direction)
• new camera angles not in scope
• significant model rebuilds due to new drawings
• scope expansion (additional rooms/views, new deliverable types)
If major changes occur, we’ll clearly price and schedule the change so there are no surprises.
Because revision volume is often predictable by project type and decision-making structure. If a project includes multiple stakeholders, brand approvals, or high customization, we plan a review cadence that supports that reality instead of forcing an unrealistic revision cap.
Pricing and budgeting
We use transparent, structured pricing for our architectural visualization services, based on deliverable type and complexity.
Ballpark still-image pricing (approximate):
• One-off standalone interior: ~$2,400–$4,500
• One-off standalone exterior: ~$2,400–$5,000
• Additional images (same space/environment): ~$1,200–$3,250
• Additional images (additional spaces): ~$1,800–$3,200
As a guide, 3D/AI hybrid people are listed at $800 per image.
Animation is typically scoped with:
• a minimum project baseline (listed as $10k minimum)
• plus a per-second rate that scales with complexity (examples shown at ~$200–$450/sec)
Yes, we offer an hourly rate for ad-hoc work. We can support agencies as needed on project based work and have developed strong agency to agency partnerships through this channel. Contact us for more information on rates and hourly support.
Yes. Many clients prefer a package ladder aligned to outcomes, for example:
• Design Development Pack: 2–3 stills (Tier 3) for approvals/investor decks
• Pre-Leasing Marketing Pack: hero exterior + key interiors (Tier 1), optional short animation
• Full Campaign Visualization: expanded still set + 30–60 sec animation + add-ons
Rights, usage, and logistics
Yes. If needed, we’ll align on confidentiality terms early and confirm what can/can’t be shown publicly.
Common delivery formats include high-resolution stills for web/print and standard video formats for animation. If you have a specific media plan (print sizes, OOH, social crops, etc.), we’ll align outputs accordingly. We can, and often do, upscale images using AI to deliver extreme image sizes, accommodating 30,000 pixel wide imagery in some cases.
Yes, many agencies bring us in when they need reliable CGI production that complements brand strategy and campaign creative.
Getting started
Send:
1. project overview + timeline
2. plans/drawings (even early)
3. target deliverables (stills, animation, people)
4. reference style and intended use (approvals vs marketing)
We’ll respond with a clear scope, schedule, and revision plan.
Use the Contact page to share your project details and files, and we’ll schedule a quick scoping call.